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7 Facts About Search Engine Optimizations Everyone Thinks Are True

by | May 15, 2021 | Uncategorized | 0 comments

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  1. Introduction to SEO
  2. What are Search Engines
  3. How Search Engines Works
  4. Keyword Research
  5. On page Optimization
  6. Off Page Optimization
  7. SEO Tools

Introduction To (SEO) Search Engine Optimization:

SEO stands for Search Engine Optimization.it is a technique used to increase the visibility of a website in search engine results page.SEO is a technique for:

search engine optimization
Introduction to SEO
What are Search Engines
How Search Engines Works
Keyword Research
On page Optimization
Off Page Optimization
SEO Tools
  • Designing and developing a website to rank well search engine results.
  • Improving the volume and quality of traffic to website from search engines.
  • Marketing by understanding how search algorithms work,and what humans visitors might search

Why We Use SEO?

SEO helps the website rank better in the result page , a better ranking website gets more traffic ,creating the opportunity of better exposure and revenue.

2 . What are Search Engines

Search Engine Optimiztion completely depends on the search engine .so let first understand what are search engines,

Search engine are software designed to search the information on the world wide web.google ,yahoo ,bing,ASK,Webcrawler,these are the some search engine.digital marketing salary in india

.

Google is the top search engine and used by 70%-80% around the world.rest of the other world 30% use the other search engines.

3. How Search Engines Works

The search Engine had two major functions-Crawling & Indexing and providing relevant results.the search engine use programs called Crawlers or spiders to read the source code of website and store this data on their local servers .this techniques is called crawling of a website . a website generally crawled 3-4 times a year.

search engine optimization
Introduction to SEO
What are Search Engines
How Search Engines Works
Keyword Research
On page Optimization
Off Page Optimization
SEO Tools

Crawling: Process of fetching all the web pages linked to a website ,this task is performed by software called a crawelerrs or spiders in case of google.

Indexing: Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.essentially the processing of indexing is identifying  the words of expression that best describe the page and assigning the page to particular keywords.

Processing: When a search request comes,the search engine process,it compare the search string in the search request withindexed pages in database.

Calculating  Relevancy: It is likely that more than one page contains the search string,so the search engine starts calculating the relevancy of each of pages in its indexto the search string.

Retrieving Results: the last step of search engine is activities is retrieving the best matched results.basically it is nothing more than simply displaying then in the browser.

After this,indexer takes the data from the local server of the crawlers and arranges them in categories like after this indexer takes the data from tha local server of the crawlers and arranges categories like hotels,hospitals,school,resutrant etc.

The Rank algorithm is a program that ranks the website data.when usertypes a query in search engine, the search engine matches the keywordsin their databaseand present the website containing the keywords according to the rank assigned by the rank algorithm.

Types Of SEO

1.Whie Hat SEO

2.Black Hat SEO

3.Gray Hat SEO

White Hat SEO: 

It is to optimize a website according to SEO guidelines(Google).its is considered as ethical.organic SEO.the Techniques used are on page optimization and off page optimization.this technique accepted by the search engine.Risk of getting banned by the search engine is very low for websites using the white hat.

Black Hat SEO:

Black hat SEO exploits the guideline of search engine and useful method to increase page ranking.it is also considered as unethical SEO.Link spam,keywords stuffing,cloaking,hidden links are the some of the balck hat SEO technique.

Gray Hat SEO:

Gray Hat SEO which takes risks using, techniques that may borderline black hat SEO.these technique can be legitimate in others.Doorway pages,gateway pages,duplicate content are some of the gray hat SEO.

4. Keyword Research:

A keyword research is aterm is used to match with the query a person enters into a search to find specific information.most people enter search phrases that consist of two to five words.such phrases may be called search phrases,keyword phrases,query phrases,or just keyword good keyword phrases are specific and descriptive.

Keyword frequency

This is calculated as how often does a keyword appear in a website title or description.you do not want to go overboard with frequencey however on some engines if you repeat a word too many times you are be penalized for spamming or keywordstuffing,in general though repeat keywords in the documents as many times up to 3-7 times in your list meta tags.

Keyword Weight

It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page .some search engine consider this while determining the rank of your website for particular keyword search.

Keyword Prominence:

It is a measure of how early high up on page the keyword are found,having keywords in the first heading and in the first paragraphs first 20 words are best on page are best

Best Places To Put The Keyword

  • Keywords in the <title>tag(s)
  • Keywords in the <meta name=”description”>.
  • Keyword in the <meta  name=”keyword”>
  • KEYWORD IN <H1>
  • Keywords in alt tags
  • Keywords in<!–insert comments here>

Finding Keywords

  • The potential words people would use to find your product or services
  • The problems that your prospective customers may try to solve with your product or services.
  • Keyword tags on competitors websites
  • Visible page copy on competitors websites
  • Related to search suggestions on top search engines
  • Using an online tool such a google keyword keyword planner

Keyword Research Tool:

Several keywords research tools are also available online to help search keywords

5. On Page Optimization

On page optimization is a part of white hat SEO.it refers to optimizing the factors that affects the listing of the website in search results. 

SL.NOTagsCharchter LimitDescreption
1.TitleLess than 70Title must be different for every page
2.Meta keywordsLess than 140These must be present in web content
3.Meta language Show the content of the language
4.Meta description100-140Descreption will be display under title
5.HeadingAt least onceH1 is compulosry
6BoldAt least twiceIn title and heading
7hyperlinkLess than 70
8.ALTImage must have Alt Tag
search engine optimization
Introduction to SEO
What are Search Engines
How Search Engines Works
Keyword Research
On page Optimization
Off Page Optimization
SEO Tools

Title: The title tag is used to specify the title of the website,the title is the clickable text displayed in the result as the title of the website.

Meta keywords,Descreption,Language: The meta tags are the parts of the website where you put your keywords some search engine may display the meta descreptiopn as apart of search results but the meta keywords tags should not appear in search results.

Heading:H1,H2,H3,H4,H5,H6,: HTML headertags are used to diffrentiatethe heading (h1) and sub heading (h2-h6) of apage from the rest of content.we use H tags understand the structure of text on apage better.this also full SEO you can learn in digital marketing institutes.

Alt: The Alt tag (alt attribute) is  used to describe the image is.this alt is displayed in the image when the image cannot be shown or some error in image.

6. Off Page Optimization

Off page optimization is an important part of white hat SEO, even important than On page.this is because link building is the major part of off page,which is taken into consideration when assigning a page rank to the site. The techniques used on off page are:

Page Rank: Page rank is link analysis algorithm,used by the search engines to determine the quality and quantity of the links present on the website .the site is given a rank between 1-101 being lowest and 10 being highest.

Submission Sites:

  1. Directory Submissions:A webdirectory also known as Link Directory is directory in the world web with links of website categorized in different categories.
  1. Social Bookmarking: Social bookmarking is the best way of creating backlinks to the site.

List of social bookmarking are:

1.https://in.pinterest.com/

2.https://www.diigo.com/

  1. Photo Sharing: you can also promote the images or photos placed in your site .photobucket ,flicker,picasa, are the major site to submit the images .by placing a link on photos you can also create backlinks which directs auser to site when clicked.

Stes:

www.imageshack.com

Photobucket.com

Twitter.com

  1. Video marketing: nowadays videos have become more reachable than text a good video can retain the user attention and also more chances of being shared and bookmarked.they can easily embedded in site.

www.vimeo.com

www.video.aol.com

  1. Business Review:  when you search company online,you see the reviews given by its customers along with rating.good reviews with high rating can help the company get business.you can ask the customers to leaves review or you can ask your friend to write one for you increase review in googleplaces local listing sites any site where your business has been submitted and accept reviews.
  1. Article/PDF submission: Article submission helps you to gain traffic as well as links drom other site to your website.it is also one way to promote your content on sites like quora,reddit etc..,submitting the article directory such as go article,now public and many more can get links.you can use this technique to develop deep links.

            Sites:

          www.sites.google.com

  1. Questions & Answers Submissions:  these are the best place to generate backlinks.when you answer a question of your niche,you can place a link to the site.but keep in mind not to spam.these sites act as great source of information:you can ask queries here or can also answer question asked by others

SItes:

Quora.com

Answerbag.com

7. SEO TOOlS: 

Website AuditIwebchk.com
Competitor analysissimilarweb.com
Backlink submission sitesseokhazana.com
Snippet creationseomofo.com
Plagiarism checkersmallseotools.com
Spin any articlespinbot.com

What Is Search engine optimization?

SEO stands for Search Engine Optimization.it is a technique used to increase the visibility of a website in search engine results page.
Designing and developing a website to rank well search engine results.
Improving the volume and quality of traffic to website from search engines.
Marketing by understanding how search algorithms work,and what humans visitors might search

How Search Engines Works?

The search Engine had two major functions-Crawling & Indexing and providing relevant results.the search engine use programs called Crawlers or spiders to read the source code of website and store this data on their local servers .this techniques is called crawling of a website . a website generally crawled 3-4 times a year.

what is On Page Optimization?

On page optimization is a part of white hat SEO.it refers to optimizing the factors that affects the listing of the website in search results.