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The Best Ways To Utilize Google Ads

by | Jun 27, 2021 | Uncategorized | 0 comments

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Introduction

some facts about Google ads

Google ads operates on

Why your Google Ads Not performing?

Google Ads Auction

Google Ads
facts about Google ads
Google ads operate on
Why your Google Ads Not performing?

1.Introduction

Google Ads earlier came in 2000 Google AdWords. but after some days or years in 2018, it will be converted into Google ads When it is launched in around 2000 it will be launched before 18 years See how Google predicted the future Nowadays it is a very popular platform that is built before 18 years only Around 1998 the Google search console has developed Now we find how much this scope is there on Google ads . Someone will understand digital marketing is all about only SEO, Google ads But they don’t know they are both very important in digital marketing But the prospective are different You can use different scenarios Ford different situations Designer long term. Not Rush suddenly Do faster Search Engine Optimisation Will time will take the time. This is not a one day 2 day 3 day it is a long term process it will take the time And the results will also get late only long term only Mili is all about the organic .means  there is no expense in advertising 

Talk about the Google ads  If you want better and fast results, take the time  UPTU5 to 6 months. A competitive keyword is Then it will take more time Want quick results on sales then another platform is Google ads only.SEO you will take that time. 

If you search in Google then it will show the ad it is Cortana search engine ad Then the first tab only it will show as sponsor ads What is called search ads Can also see banner ads also And another one parallel to show the ad is Google AdSense What Google AdSense will do means If you want to create an add Platform, if someone has to advertise on your website AdSense will do Online.

2.Some Facts About The Google Ads

 64.4 percent click on Google ads This according to the  wordStream see the opportunity how Google ads giving to the customers 

89% the traffic generated by the Google ads Aur if you are depending upon the organic results You are good in building the keywords then you will get the good results otherwise you will not get the good results and Google add is the paid  advertisements 

 according to the Google blog You spend one dollar then you will get return to dollar it means double.

Google Ads
facts about Google ads
Google ads operate on
Why your Google Ads Not performing?

3.Google ads operates on

1. PPC model  pay per click: If your ad is showing only Impressions In the search engine When you do not get them any money Your audience have to click that add then only money will come The parallel if your audience click the ad then only your money will cut 

2.PPM pay per  1000 Impressions: Not interested in clicks you only awarding about the Brandis and the product I in that case Why you prefer PPC Your main objective is just showing the ad not clicking the ad So they invented a second model pay per 1000 Impressions PPM In this model how your money will If you crossed 1000 Impressions then you will get money from Google apps According to what you are bidding is 

So these are the two models which operates on Google ads 

4.Why your Google Ads Not performing?

These are some scenarios Why you are Google ads not performing well. If you are a beginner and do you want to learn Google ads Read this blog will get an idea 

1.Broad Keywords: You are using broad keywords Using a high scope keyword, For example, digital marketing Running and Google ads But the keyword you choose is only digital marketing you are not specifying any Digital Marketing institutes or agency. You are not a targeting searcher prospective keywords. If you are selling the shoes then use the keyword as buying online shoes it is the better and good keyword because you are selling shoes so automatically the searcher will get attract and hit on the ad 

Only click he are not the matter you should take the analytic of the user what is doing on your website and how much he spends on your website Will he product will he by your product or no It means landing page is not a poor

5.Google Ads Auction:
Google Ads
facts about Google ads
Google ads operate on
Why your Google Ads Not performing?

What I am showing in the screenshot above Keyword is a digital marketing course. you are seeing three red boxes below these are the ads that Google is showing now If you scroll down some other ads also there These are the sponsored search Google ads Why it’s showing only 4 on this digital marketing course keyword why not showing ads others on the same keyword what you thinking some other members also there on this list There are so many peoples on the same keyword they are showing and ads Why why Google is not showing others ads Because the scenario Total mechanism is It will decide on only Google Auction. Some people are investing more money in the ads You are thinking is the first ad is showing because he invested more money S little bit low compared to the first ads. It’s not about the money The orders of the ads are not depending upon the only money. only not on the depend upon the bidding. It will only decide on the ad ranks through that basis it will showing Google ads. Just object ways you can send the information relative to your customers what your customers are searching on the Google You are the content and the quality e are not good and you are only investing more money then there is a no rank your ad on Google search engine 

Concepts Of Google Ads Auction:

There are three things that revolve on Google ads auction  are are

1. Ad rank

2. Bidding

3.Quality score 

Concepts of Quality Score:

Quality score formula is Which will help calculate the ad .

 AdRank Formula is

                         Adrank= Quality score * Maximum cost per click 

6.Concepts off Google ads Quality score:

1.Ad relevancy: That means the product or anything is relevant to things. How add relevancy will calculate on Google ads. someone user search anything on Google And the search engine will show some 3-4 ads For example digital marketing course is the one keyword If the user sees some about shopping then discord and add relevancy Whatever user will search on Google is exactly relevant to what the Google search is showing ads. and the second thing is if he hit the search ad then it is relevant to your landing page as well Whatever he searched on the according to the search query will be shown And landing page factors also is very important Keyword is very important what you’re choosing keyword relevance.

2. Landing page transparency: Whatever you write on the landing page or what is the content in that is this correct or no And what is the order of that you are landing And conditions and privacy policy you are not kept in mind Creating the landing page The user can feel the landing page transparency 

3.Ease Of Navigation: Google will concern about the user not about you Some example digital marketing course if anyone search in Google then Google will give the information about the digital marketing course after that your website or your brand will show 

4.Increasing on-site time:  user can come 5 seconds 10 seconds 15 seconds So it is measurable time Which user has spent more time on your landing page it will be measured How much user can spend more time on your landing page then automatically your quality score will increase Because landing page experience is becoming very good and attractive And the Landing page factors becoming a hit Will becoming a positive way 

Keyword Match type: For example, you are using the keyword digital marketing course And you are created  an ad Editable triggered as well and it will be shown on the search engine Whether it’s showing on an online marketing course If you want to show ad online marketing course Some searcher is searching the online marketing course then your ad digital marketing course will it show or no or you want to show the add to your visa Gift synonyms are same then definitely it will show What are the different time schedule shows a different way of ads  so in this situation you don’t want to show the add You Want control on your keywords So these are the keyword match types 

Google Ads
facts about Google ads
Google ads operate on
Why your Google Ads Not performing?

See then how many types of Keyword match types are there There are four types of Keyword matches are there

1.  broad match: Broad match don’t give any symbols Don’t it had any prefix or suffix on any keyword It can include synonyms, miss  spellings Broad match is a very good scope and very high scope If your spelling is a mistake then it will Trigger your keyword and it will show your ad the chances is very high 

2.Broad Match Modifier: In front of your keyword you have to add plus icon what it will do means it will refer or check broad match modifier These are some close variations keywords Independent synonyms The keyword before and after any word you can add there is no depend upon only one world There is no restriction on ordering the keywords It will Trigger your ad and it will show on the search engine

3.Phrase Match:  in this keyword, you can write the keyword in double codes The closer ki versus will be there then it will Trigger your ad and it will show in the search engine 

4.Exact match: The name only will say you add the keyword exact word and it will match exact keyword then it will show your ad and it will show in the search engine 

So these are the keyword match types You can use in the Google ads That using you can Trigger your ad and it will show in the search engine 

7.Ad Deleviery Method:

When you are set up in Google ads With budgets at that time add delivery method will use Dual phone two options one is standard another one is accelerated I will discuss both what is standard delivery methods and another one is accelerated delivery method For example your daily budget is 500 rupees and you are going very good ad Optimisation also good And the cost per click is coming at 10 rupees After 50 clicks completion then you are exhaust Google will check the 500 rupees that ad will run today only or daily Google will help you to reach the target 50 clicks Aur example for an ad is started live at 11:00 a.m. Till 2 p.m. you got 50 clicks then it will be exhausted When evening are night whatever the click sorry Impressions will come Operation table stop Prove that the blacks will not get 

 The opposite is a standard delivery method Google will not get you a click suddenly it will take time and When clicked will happen means after the Impressions will get more that time Your head impression will not get suddenly accelerated Inna one day it will divide Google will do that when you see another example 11 a.m. to 2 p.m. you can get 50 clicks In 3 hours you are getting 50 clicks Approximately in 15 clicks will come. so standard delivery method will do a whole day an advertisement with a dividing hand you can get clicks For one day how many clicks we will do that Google will decide If you are a beginner you can test this two. You can check how they will perform If someone 5-6 days sale then you will go to exhilarated delivery method If you are doing a money limit then you can select a standard method 

Understanding Ad Groups: In the AD group Yuva theming why we should do Vinod that when we create an add Will create in the ad group At only we will decide keywords After that putting the keywords will Trigger the ads The very important thing is Keyword group how many e should do In one campaign we should one ad group What are the strategies that will make more keyword group will do Debasis we will add keywords in keyword  add group 

FAQ

When Google Ads Started?

Google Ads Started in 2000,it will be converted into Google ads When it is launched it will be launched before 18 years See how Google predicted the future Nowadays it is a very popular platform that is built before 18 years only Around 1998 the Google search console has developed

How much percent click on google ads?

64.4 percent click on Google ads This according to the  wordStream see the opportunity how Google ads giving to the customers 

On which Model google can operates?

PPC model  pay per click
PPM pay per  1000 Impressions

Why your Google Ads Not performing?

Broad Keywords
You are using broad keywords Using a high scope keyword, For example, digital marketing Running and Google ads But the keyword you choose is only digital marketing you are not specifying any Digital Marketing institutes or agency.

What are Concepts Of Google Ads Auction?

Ad rank
Bidding
Quality score
 

what is the formula of AdRank?

  Adrank= Quality score * Maximum cost per click 

What are the Concepts of Google ads Quality score?

Ad relevancy
Ease Of Navigation
Increasing on-site time

How many types of Keyword match types are there?

Broad match
Broad Match Modifier
Phrase Match
Exact match

what is ad deleveriy method?

When you are set up in Google ads With budgets at that time add delivery method will use Dual phone two options one is standard another one is accelerated

What are the Fats about google Ads?

 64.4 percent click on Google ads,89% of the traffic generated by the Google ads